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Privacy policy

1. Introduction

We treat the privacy of personal data seriously and responsibly and their security is a priority for us. That is why we are committed to comply with the new rules imposed by the European Regulation 2016/679 referred to as the “Regulation” regarding the processing of personal data and the free movement of such data.
Through this policy we explain what personal data we process, how we collect it, how we use it and, above all, how we protect it.
We also inform you about your rights and guide you on how to exercise them.

2. About us

Our head office is in Romania, County Iași, Loc. Iași, Str. Arcu, 18, Corp C1, Room P6, Ground Floor, CUI 45885557, with registration number J22/1085/2022.
The legal representative of the company is DANIEL STANCU and can be contacted at Romania, County Iași, Loc. Iași, Str. Arcu, 18, Corp C1, Room P6, Ground Floor and at the e-mail address: laborator.bucuresti@smiledentlaborator.com.
In terms of Regulation EU 679/2016, SMILE DENT LAB SRL is a personal data controller and has designated a person responsible, DANIEL STANCU, for data protection, who can be contacted at:

3. What data we collect and how we collect it

1. Contact form

Available at https://smiledentlaborator.com/contact/.
We use your personal data for the purpose of processing your request, in order to have all the necessary information to contact you. Data collected:

  • First name;
  • Name;
  • Phone number;
  • E-mail address;
  • Message.

We use your personal data for the purpose of processing your request in order to have all the necessary information to contact you.

2. Form for tariffs

Available at https://smiledentlaborator.com/preturi/.
We use your personal data for the purpose of processing your request, in order to have all the necessary information to contact you. Data collected:

  • First name;
  • Name;
  • Phone number;
  • E-mail address;
  • Message.

We use your personal data for the purpose of processing your request in order to have all the necessary information to contact you.

Automated data capture is achieved through:

  • cookie technology: a cookie is a piece of information sent from a web page, stored by your browser on your computer’s hard disk, which we can access later. It retains statistical information necessary for a web page to personalize the browsing session (e.g. by displaying dynamic images of products of interest) such as web pages previously visited, downloads made, the internet provider used, the country of origin of the site visitor.

The most common cookies are:

  • Technical: they are absolutely necessary for us to ensure that the site is technically efficient;
  • Functional: it remembers your choices and helps us improve your shopping experience on our website;
  • Performance: helps us measure site performance by using information about how visitors navigate the site;
  • Redirection: helps us place ads on other web pages you use;
  • Social media plug-in: to connect our customers to different social media channels.

We collect and process the data provided by cookie technology only if you allow us to do so.
Standard web server log files provide us with statistical information on the number of visitors and allow us to evaluate the technical capacity of our site.
We collect some IP address information through these, but they are not able to identify you directly, but provide us with statistical data about the traffic on the site.

Google Analytics

Our website uses the web analytics service “Google Adwords/Analytics” of Google, Inc. for statistical purposes.
This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”), which in turn uses cookies. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States.
If IP address anonymization is enabled, your IP address will be shortened within the European Union Member States or other third party members of the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. IP anonymization is enabled for this website. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.
The IP address that your browser sends to your browser will not be linked to any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however, if you do this you may not be able to use the full functionality of the website. You can also opt-out of using Google Analytics in the future by downloading and installing the Google Analytics Opt-out Browser Addon for your browser: https://tools.google.com/dlpage/gaoptout?hl=en.

To agree or withdraw your consent to automatic processing by means of the above-mentioned programs or technologies, please set this option in the welcome message you receive when accessing the website / make the appropriate settings in your browser. For more details, please visit our cookie policy. If you opt to browse without these technologies or programs, some functions or features of the site may not work. If you consent to the full use of automated capture programs and technologies, we will collect the following data:

  • identity data: full name, name of the company you represent;
  • contact details: e-mail address, telephone number, possible contracting and invoicing address;
  • data on commercial transactions: services and products purchased from us, method of payment;
  • technical data: connection data, including IP, operating system and platform, browser identification, location, technologies used on the devices used to access the site;
  • usage data: of our website, products and services;
  • marketing data: your preferences to receive information from us or third parties.

4. Purpose of collection and legal basis

We collect information containing personal or technical data mainly for:

1. To improve our services and your browsing experience on our website.
In order to do this, we rely on our legitimate interest to conduct commercial activities, but we are also careful to respect your rights and freedoms so we offer you the easy opportunity to unsubscribe from using the programs and technologies we use in the process of data collection and processing.

2. Direct marketing.
We base our marketing communications on your prior consent. You can change your mind at any time by clicking the unsubscribe button within the messages you receive from us.

3. Security reasons for our hardware and software infrastructure.
The basis for collection and processing for this purpose is both a legal one, i.e. the obligation to safeguard our assets, and one based on our legitimate interest to protect our business.
To the extent that we use the information held for purposes other than those stated above, we will expressly ask for your consent and explain what new rights you have in this situation.

5. Inability or refusal to provide us with certain personal data

If you do not provide us with the requested information, it is very likely that you will not be able to use our website in normal parameters and also that we will not be able to accept and process your request, which would prevent us from providing you with the products or services of interest to you.

6. Users

Your data is used by SMILE DENT LAB SRL (www.smiledentlaborator.com) and we will never share your personal information with any third party for any purpose other than those described in this Policy.
We may share your personal information with our trusted partners who are able to provide guarantees about the security and confidentiality of your data and who process the data only in accordance with our instructions.
Our partners are, in general, third party service providers with whom we collaborate and who are active in areas such as IT services and maintenance, internal and EU database hosting, behavioral analytics services (Google Analytics, Facebook), accounting and tax, legal advice and assistance, marketing, financing, advertising, payment processing, delivery or other services, public authorities.

7. Place of storage

Both the website as well as the physical and electronic database containing personal information are hosted/ stored on secure servers in Romania.
To the extent that we will transfer certain personal data to entities located in the European Union or outside the European Union, including to countries that have not been recognized by the European Commission as having an adequate level of protection of personal data, we will take measures to protect your rights and interests.
Transfers will be protected by contractual clauses or other safeguards such as the certification schemes of which the Privacy Shield for the protection of personal data transferred from within the EU to the United States is part.

8. Security measures

Although your data is collected online, some of it is also stored on paper (e.g. invoices).
SMILE DENT LAB SRL (www.smiledentlaborator.com) is particularly and constantly concerned with the implementation of effective security measures to protect your personal data and to avoid security breaches, both in terms of information stored online and on physical media.
Regardless of how it is stored, your data is kept in secure environments that are protected against unauthorized access, use, disclosure, alteration or destruction.
We have also implemented special measures for network and data transfer security, infrastructure auditing and testing, trained staff, data transfer outside Romania only to entities that can ensure similar protection, etc.

9. Storage period

Where we process your data for the performance of pre-contractual/contractual obligations, we will store the data for as long as necessary for the performance of the contract and for a further period thereafter.
Where we process your data by virtue of a legal obligation or in the public interest, we will store the data for as long as necessary to comply with legal obligations or for as long as the interest is qualified as being in the public interest.
Where we process your data for the protection of our legitimate business interests, we will store the data until you ask us to stop, unless we can demonstrate that the reason for collecting and storing it overrides your interests, rights and freedoms.
If we process your data on the basis of your express consent, we will store the data until you ask us to stop.
We store the personal data collected through the quote request form for 12 months.
We store personal data collected through the contact form for 12 months.

10. Automating the decision-making process

SMILE DENT LAB SRL(www.smiledentlaborator.com) does not use automated processes that may generate legal effects that concern you or that may affect you to a significant extent.
You may at any time request not to be subject to a decision based solely on automated processing if that decision produces legal effects concerning you or otherwise affects you in a similar way and to a significant extent.
You may not benefit from this right of choice if the decision taken as a result of our automated data processing is necessary for entering into or performing a contract or is permitted by law and there are adequate safeguards for your rights and freedoms.
If you have given us your consent to automatic processing and then change your mind, you can withdraw your consent at any time by making a written request to us.

11. Rights

1. The right to information – you have the right to know whether your personal data are processed, what data are collected, where they are obtained and why, by whom they are processed, for what period of time and whether these data are subject to automated processing likely to produce legal effects or significantly affect you.

2. Right of access – you have the right to access, free of charge and at reasonable intervals, the data collected from/about you. This includes your right to request and obtain a copy of the personal data collected.

3. The right to update/rectification – you have the right to request the rectification or updating of your personal data that is inaccurate or incomplete.

4. Right of erasure – if you have withdrawn your consent, object to the processing, the processing does not comply with the Regulation or is no longer necessary for the purposes for which the data was collected and processed, you may request that your personal data be erased from our records.

5. Right to restrict processing – where certain conditions apply, you have the right to restrict the processing of your personal data.

6. Right to object – in certain cases you have the right to object to the processing of your personal data, for example in the case of direct marketing.

7. The right to object to automated processing – where your personal data is subject to automated processing, including profiling, which is likely to produce legal effects or significantly affect you, you are entitled to ask us to exclude your data from any automated individual decision-making process.

8. The right to data portability – you have the right to obtain your personal data in an appropriate format or, where possible, by direct transfer from one processor to another.

9. The right to help from the supervisory authority – you have the right to seek help from a supervisory authority and the right to other remedies, such as claiming compensation.

10. Right to withdraw consent – you have the right to withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of the processing prior to its withdrawal.

11. Right to lodge a complaint – if you want to make a complaint about the way we process your personal data, please contact us:

  • By e-mail: laborator.bucuresti@smiledentlaborator.com;
  • By post or courier to: Romania, County Iași, Loc. Iași, Str. Arcu, 18, Corp C1, Room P6, Ground Floor , for the attention of the PERSON RESPONSIBLE FOR PERSONAL DATA.

We assure you that all your complaints will be treated with seriousness, professionalism and full confidentiality.
If you are still dissatisfied with the way we have responded to your complaints, you can contact the authorities that have a supervisory role over our personal data activity.
In Romania this authority is represented by the National Supervisory Authority for Personal Data Processing, whose contact information is:
Address. Gheorghe Magheru nr. 28-30, Sector 1, postal code 010336, Bucharest, Romania
Phone: +40.318.059.211 or +40.318.059.212;
E-mail: anspdcp@dataprotection.ro